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Holborn Assets Investments Review

LVP CASE ID 16-DHP0014 On September 8, 2016, Complainant submitted a complaint in accordance with the Legitimacy Verification Program (LVP). The LVP Complaint alleged that the post found at the following URL was defamatory in violation of Paragraph Two of the Terms of Use: Full URL of Post: The post’s author (“Poster”) was offered an opportunity to respond to the complaint, as provided in LVP Rule 9; however, the Poster failed to respond. Having considered the materials submitted in accordance with the LVP Rules, we hereby find as follows: The Post is more likely than not false, inaccurate, and in violation of Pissed Consumer’s Terms of Use. Accordingly, we recommend that the Post be removed in its entirety. We also recommend that the title of the Post be regenerated so that the title is removed in its entirety. Dated: October 10, 2016
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#672533 Review #672533 is a subjective opinion of poster.
Reason of review
Poor customer service
Holborn Assets's reply to:

Holborn Assets - Investments Review from Dubai, Dubai

We are proud to offer clients regular bank busting returns on their investments, however, it is common knowledge that investments sometimes go up and sometimes go down.
#668316 Review #668316 is a subjective opinion of poster.
  • Personalised proffessional service
  • Professional service and honesty
Reason of review
Good customer service

Holborn Assets seem to have a lot of complaints on here and I have been directed to this site by my adviser who works with them. I have used him and Holborn Assets for at least ten years now and I have to say that I am very, very satisfied with them.

There was one incident where I thought that the fund advice I was given was dubious and I demanded a meeting to explain why my investment was suffering. I was met by not only my adviser but also a rep from the investment company and also one of the board members.

I have to say it was explained and dealt with efficiently and professionally. I took their advice and rode the storm, only a year later the fund recovered and I was on my way.

I have read a few reviews on here about Holborn Assets in Dubai and South Africa - where I am from - and I can tell you that there are some sad people out there that just want to destroy the competition in the most cowardly fashion possible.

My experience with Holborn Assets has been excellent, and also my friends whom I recommended would say the same.

My advice is meet with your adviser and ask him or her whatever is on your mind. Don't dismiss this company over a review on a site with a name like this. This is your livelihood you are dealing with.

Holborn Assets's reply to:

Holborn Assets in Dubai, Dubai - Ex Holborn Advisers commenting on this site.......

Unfortunately, as with all these anonymous reviews, the person cannot be held accountable nor be proven to be a reliable source.
#662437 Review #662437 is a subjective opinion of poster.
  • Personalised proffessional service
  • Misleading Facts

As an Adviser who works with Holborn I sometimes read these comments and think there is no point in answering them because we all know who posts them. However, I simply cannot listen to this tripe any longer..

So, I shall answer your points in order one by one and then hopefully you; and the people you point towards this terrible site, will understand more clearly.

1. Qualified or not:

Of all the advisers within Holborn Assets ‘Most” (probably 95%) are qualified to give advice on UK investments, products etc. Those that are not qualified would not be allowed to advise you. They are most likely trainees or working within practices. They will have taken an entrance style qualification to get them on their way to full qualification such as FAIQ or a basic CISI paper. If your initial contact is with one of these trainee or practice advisers then that would be purely for information gathering and they might advise you on elements of financial services that they are qualified for. Any other advice would be given to you personally by a fully qualified adviser. Also, that adviser would put that advice in writing and put their name at the foot of that advice with their own signature.

2. Independent or not:

This is wildly inaccurate – Yes RL360 are one of the companies Holborn represent and yes, we have a white label product with RL360. Firstly, this is because RL360 value Holborn Assets and understand that we have a commitment to giving the best advice available. Ask yourself, why would a company like RL360 tie their global reputation to Holborn if they were not completely satisfied with the levels of advice, competency and compliance?

The HARP product is very successful but it makes up only a percentage of the other products recommended by Holborn.

Whether Holborn Assets gets paid more than another company on any product or services is debatable. All IFA’s will claim to have exclusive arrangements with at least one of the product providers. Some with Generalli, some with FPI and others with Zurich or OMI etc. It’s more down to the product providers than the IFA’s. Any increase in remuneration to the company would be from the providers own margins or profits and would not increase the standard charges to the client at all.

We have our own small fund range and we encourage its use however there are hundreds of other funds being recommended every year by Holborn Advisers. It is understandable that we may incentivise our funds use, just as any other company would with any other product they create. The point you are missing here is that if the fund is not suitable for a client, it will not be advised to the client. Compliance would see to that in a heartbeat.

Secondly, Holborn Assets also represents, Generalli, Zurich, Friends Provident Momentum, Brooklands and OMI; among a host of others, where they and we hold a license to do so. There is an almost equal spread across the board on the products advised from Holborn Assets.

3. Unsolicited contact or not:

Cold calling is illegal in the UAE and marketing of financial services products is always a tricky one for IFA’s globally. I cant answer where your details may have come from but I can tell you this, I personally have many clients that have praised the fact that a particular problem or challenge was brought to their attention and that we were able to satisfy that need for them. For every one that is happy there will be another that is not; clearly where you fall. However I would rather help one family by providing life assurance or other crucial products than have missed them altogether. If you have everything in order – and I seriously doubt it – then carry on and ignore us.

4. Misrepresentation:

See all the other replies I have made.

5. Business and / or Christian ethics:

Stating that we believe we are the most professional, most ethical company in the market place is not “slating the competition”, it is simply stating what we believe to be a fact. Just like any company in any industry we have a belief that we are darn good at what we do. Apple never became one of the richest companies on the planet by saying “we probably make fairly good computers”. They have belief in themselves just as we do. And, if stating to a client that they are literally paying two or three times what they need to on a certain product or service is going against business principles (never mind Christian ones), then there is something very wrong with your view of business, financial services or just the world in general.

6. Licensed and Regulated:

This one is my favourite – You obviously know where our office is so why don’t you pop over and ask to see our licenses (plural) for the UAE. Whilst you are at it, you could ask to see the UK FCA license, the Dublin European License, the South African license etal.

Finally, I highly suspect that these comments were written; like all on this site, by upset and disgruntled ex-advisers of Holborn Assets. It’s plain to see that there is at least a shallow understanding of the market place in your tone and the language used in your review.

It takes a lot to fail at Holborn Assets, there is support both emotionally, professionally and where required financially. There are training programs, we pay for the exams that you claim nobody qualifies in, and there are splendid offices around the world and lots of other support programs.

If you failed with Holborn its most likely because you could not sell what you wanted to sell such as unregulated funds or high commission paying funds, you were unethical or you just hate being professional. Or maybe, you could not keep up with the examinations and qualifications required to maintain your position at the company.

It is also possible that you interviewed with Holborn and were rejected and now you are facing stiff competition for your services.

Either way, I think any potential client should meet with an adviser, visit their offices and even ask to see the license or the adviser’s qualifications and they can make their own minds up. That goes for any financial advisory firm anywhere in the world, not just Holborn.

We have nothing to hide.

Holborn Assets's reply to:

Holborn Assets Dubai - cold calling

We do our best to ensure that people who request to be placed on our DNC list are not contacted. However, with an organisation as large as ours, some people still managed to get called. We apologise for any inconvenience.
#596773 Review #596773 is a subjective opinion of poster.
Reason of review
I do not like being cold called or for my data to be collected or viewed for inappropriate purposes
Preferred solution
stop cold calling or I will petition to make it illegal
  • Cold Calling

I am currently seeking new employment and have utilised a well known UAE job seekers website to enter my details onto. I found out today that Holborn Assets in Dubai viewed my details and CV on the 15th February 2015, and then used the data to cold call me yesterday, 16th February 2015.

The company will be brought to task as I have raised a complaint with a number of UAE institutions.

Best to avoid any company that cold calls you, especially if they use this form of inappropriate behaviour. It is also wise to ensure that they are licensed to operate with the Dubai FSA or other centralised authorities.

Holborn Assets's reply to:

Holborn Assets in Dubai, Dubai - Cold Calling

We do our best to ensure that people who request to be placed on our DNC list are not contacted. However, with an organisation as large as ours, some people still managed to get called. We apologise for any inconvenience and are working to rectify the situation.
#520531 Review #520531 is a subjective opinion of poster.

Holborn Assets claims to never cold call its prospective clients. However, having seen first hand how they operate I would like to expose this as false.

Instead of being honest like the Devere's of Dubai and just straight out cold calling, Holborn has set up a bank of telephones, rigged to appear to call through a London landline number. They'll then pretend to be calling from a third party company that would like to recommend you to one of their partners in Dubai. This will always be Holborn.

This would be fine if it wasn't an integral part of their marketing position to not participate in such tactics.

Holborn Assets's reply to:

Holborn Assets - Incentivised to get client investments in return for World Cup Tickets!

We pride ourselves on offering the very best training and support in the business. We promote from within meaning that dedicated people get the chance to reach the very top. Unfortunately in our business, you won’t progress very far if you just let it be, you may even have to work a hard day’s night, but the rewards and opportunities are endless. 
#496835 Review #496835 is a subjective opinion of poster.
  • IFA dubai

Holborn Assets - Dubai based 'financial advisory' service is at best amateur, hiring 'independent financial advisors' with little or no experience in their fields and are incentivised to to sell investment products against ridiculously high targets.

Seemingly the 'Christian' run firm had been missing targets in 2014, hence setting its commission based staff super high targets - if met consultants were in for a chance of winning flights and tickets to the World Cup Finals in Brazil - all well and good if the IFAs don't brag and broadcast this information across social media channels and mention it to their clients. Surely financial advice should be about giving the best possible to support to your client - not flogging products to anyone that will buy them in the hope of a trip to Brazil!

Keren Bobker: Holborn Assets.

I have already received some financial advice in Dubai from another firm but with the bad reputation of advisors in the city I was keen to get a 2nd opinion and cross reference the advice. A friend of mine already had a savings plan from Holborn Assets and seemed to be fairly happy with it. I met Keren Bobker and told her about some of the investments I had with the other firm. Almost immediately she began to slag off the advice I had been given and the savings plan I had (which by the way was the exact same plan my friend had already been given by Holborn!). Regardless of her feedback my first reaction was that badmouthing the competition was extremely unprofessional but I allowed her to continue. She then proceeded to tell me that she would never have given advice like this and I should stop paying into my current plan and start another with her. Clearly Ms Bobker thought I had been born yesterday since it was obvious to me that this was just a ploy to get me to earn her some more juicy commission. I frankly found this to be as nauseating as her hideous work attire. Her next pearl of wisdom was to tell me to invest my lump sum into one of her fancy 'tax wrappers' which would apparently shower me with a world of magical tax breaks when I went back to the UK. She also pointed out that i had to invest at least 75,000 quid and that if I wanted to put any more money in, it must be done in tranches of at least 25,000 quid. You can imagine my surprise when she gave me a brochure which completed contradicted what she had just told me! {{{Redacted}}}. Needless to say i wont be visiting her again. {{{Redacted}}}. LVP CASE ID 16-V0017 DECISION SUMMARY On October 17, 2016, Complainant submitted a complaint in accordance with the Legitimacy Verification Program (“LVP”). The complaint alleged, in part, that posts 363273 and 493259 (the “Posts”) contained statements in violation of Pissed Consumer’s Terms of Use. The Posts’ authors (“Posters”) were offered an opportunity to respond to the complaint, as provided in LVP Rule 9, but each failed to do so. Thus, the Posts and the supplemental information provided by Complainant constitute the LVP Record. Having considered the LVP Record, the Third Party Neutral finds that Post 363273 should be removed in its entirety and the review title should be regenerated to remove reference to Holborn Assets; further, Post 49259’s title should be redacted to read “Keren Bobker: Holborn Assets,” the last paragraph redacted in its entirety, and the first sentence of the second-to-last paragraph redacted in its entirety. Dated: December 10, 2016
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#493259 Review #493259 is a subjective opinion of poster.
Holborn Assets's reply to:

Holborn Assets Lost Me 52000 GBP in 24 months.

Our main focus is delivering the very best service to our clients. If for any reason you cannot get hold of your adviser, please contact our customer service department (contact details on our website).
#485811 Review #485811 is a subjective opinion of poster.

Mr Alwyn Owens an "advisor" from Holborn Assets lost me 52000 GBP.

He advised I transfer my UK pension through Brooklands UK and he invested it in a hedge fund. I've lost it all in less than two years.

Holborn Assets couldn't care less and if the only good to come of this is that you steer clear of these bunch of weasels then take the heads up.

Not only was the advice I was given by Mr Owens disastrous but his complete lack of management of the situation in neglecting to try and mitigate my loss is the second reason I would not recommend anyone have anything to do with Holborn Assets.

The commissions charged and surrender penalties I would incur by surrendering the policy now would wipe out every penny of my hard earned pension.

I am reporting this case in the UK and Dubai to the regulatory authorities.

John Brennan

Holborn Assets's reply to:

Holborn Assets in Dubai, Dubai - Pension transfer

We are committed to providing our clients with the very finest financial advice possible. Should you have anything you wish to discuss please contact our customer service department.
#479341 Review #479341 is a subjective opinion of poster.

I'm 26% down since 2011 whereas had I left my pension where it was in the UK I would be about 20% up. They have ruined my pension, through poor advice and obscene fees!

They do not act in the interest of the investor and believe me I'm in investments myself and can't believe how *** I have been. Who pays the commission only advisors to fill out forms, who do you think the end client yes us. So if you transfer 100k they get 8% commission! is that fair?

I don't think so.

Daylight robbery assisted by Generali, Zurich, Skandia, Friends Provident, Royal London and Brooklands trustees. Anyone who thinks they aren't being ripped off I would challenge that any day to confirm that you are and I know you are.

Contact Holborn Assets Customer Service

Mailing Address:
Holborn Assets Ltd.
Al Shafar Tower Level 15 Tecom P.O.Box 333851
Dubai, U.A.E
All Holborn Assets Contacts

Holborn Assets Most Helpful Reviews

Holborn Assets's reply to:


All our advisers are fully qualified financial advisers with industry standard qualifications. We ensure that all our advisers are qualified and knowledgeable in order to deliver the very best solutions to our clients.
#479134 Review #479134 is a subjective opinion of poster.

I was conned into transferring my British Pension worth 52000 GBP by Mr Alwyn Owens of Holborn Assets.

He subsequently "invested" my hard earned funds into what turned out to be a hedge fund motivated by the high comissions he received.

My fund has lost 80 percent in 18 months.

I have tried to arrange a meeting with Robert Parker CEO of HOLBORN ASSETS and despite several requests for a meeting he is ignoring my communication.

I am therefore launching an investigation through Dubai CID and the fraud squad in the UK.

I suspect foul play.

my time you receive a cold call from "financial advisor" (trailer trash) call the Police..



Dear John,

Wednesday 12th March 2014

The IQS Performance Fund was down -3.45% on the day, with an estimated USD 147.28 per share, down -4.73% in March and down -31.71% in 2014 YTD.

The IQ-A programme for its allocation of The Fund's assets was down -1.31% on the day, and down -0.60% in March and down -10.63% in 2014 YTD. IQ-A positions by sectors are as follows: