Holborn takes the welfare of its 15,000 clients across our 8 global offices very seriously. Having been in operation for 20 years we have learned that in order to succeed in today’s global marketplace companies must put their customers at the heart of everything they...
View full review
#1075796 Review #1075796 is a subjective opinion of poster.
Holborn Assets's reply to:

Holborn Assets - Review in Financial Services category

Holborn Assets is a leading Global Financial Services company headquartered in Dubai and variously regulated by the FCA in the UK, the FSB in South Africa and the Insurance Authority of Dubai, UAE. Currently it employs circa 350 people and services 15,000 very happy clients with high quality advice and service, a responsibility it does not take lightly. Its mission is to put ‘The Right Money, in The Right Place at The Right Time with Integrity and Respect for all’ and they have built an enviable reputation over nearly 20 years of operations by ensuring their consultants are qualified, experienced and meet their exacting standards. From the International Service Center in Colombo they strive hard to provide first class client servicing from a 60+ strong team providing monthly valuations, quarterly portfolio reports and customer newsletters. Historical performance is not indicative of future results and as such investments can go up aswell as down, in circumstances where clients feel they have fallen short of their own exacting standards there is a robust complaints procedure and where they are found wanting they will ensure clients are recompensed. This is not a customer of Holborn.
#1022810 Review #1022810 is a subjective opinion of poster.
Reason of review
Problems with payment

Do not deal with Holborn assets I lost 80 k a big chunk of my savings it ripped my life apart and with no remorse the financial advisor got his commission.Don.t touch this company with barge pole.Holborn has a duty of care to its customers so do the right thing to stop people's lives being ruined and pay back my life

Holborn Assets's reply to:

Holborn Assets - No customer service ,untrustworthy business practice

As a leading global financial services company providing excellence in advice and service since 1997 to our over 15,000 clients world wide customer service is at the heart of what we do. On the back of this and other positive and constructive feedback we have recently upgraded our client services team and expanded our operations to a team of 30 dedicated agents who are available 24/7 to answer any questions or queries our clients may have wherever they are. Our team is on hand to provide best in class technical and general support. We are also proud to announce the launch of our new Global Operations Hub to further shore up our proposition to the end user. We believe this now makes us the leading provider of solutions to expats by some margin and would be delighted to sit with individuals who have any further questions.
#784881 Review #784881 is a subjective opinion of poster.
Reason of review
Poor customer service

before you sign with holborn assets they call you almost every day but when you sign you don't have to be worry any more that they call you and if like in our case we are losing big time money with them

and you sending mail or call no one answer

i send even to the top management mails and no one answer not Mr.Parker ,Mr Leahy

both are managing directors

when you call you can maximum reach Mr.Parkers PA

the person who make the deal with us he never answer any mail or call he is going somewhere his phone is with allays with his PA

the customer care Director Mr. Caleb he also not answer any mail

we are very disappointed with Holborn Assets not only because losing a lot of money ,even more that no one care in this company its more dishonesty

Holborn Assets's reply to:

Holborn Assets Pension Agreement Review from Bitem, Catalonia

Dear Mr. Brooks,

We do take client care and servicing very seriously. Should you feel we fell short of our standards or have a specific issue with the advice you received then please contact our Customer Service team on +97144573831 and they will be happy to assist.
#781831 Review #781831 is a subjective opinion of poster.

Holburn Assets...please steer clear....moving my 4 UK pensions offshore they have lost me £10000 + already....and thats before they have even been invested ....and they dont care...and high level management fail to reply to my emails

Holborn Assets's reply to:

Holborn Assets

Thank you for your feedback John. We have tried to contact you however none of the contact details you provided appear to work. Would you please submit more information on the Contact Us section on our main website with your contact details and a member of our team will be in touch.
#740546 Review #740546 is a subjective opinion of poster.
  • Freindly
Reason of review
Preferred solution
Not to be contacted by this company again.

I met with an advisor form Holborn assets. I already had an advisor but he said I should have an Audit done every few years, it seemed to make sense. When we met he was really nice but made me feel really scared over the charges and the fees my current advisor was taking, I signed some paperwork as he said it was just an audit and he had to look. The next day My other advisor phoned and said my account had been transferred. I was shocked my advisor came down and explained everything to me and that they had no way of *** an Audit, they were in direct competition to them and that they would turn round and add fee's on.

After a week Holborn phoned and said that the previous advisor was charging 2% per annum and that they would only charge 1% per annum. And recommended a load of fund switches.

I called the providers direct, the provider confirmed my initial advisor was not charging any annual fee, that this had already been paid in advance and that there was no 2% per annum. the provider said that this was a trick being used to take clients away from other firms and start charging them a fee.

It turned out the funds they wanted to switch me in were all commission paying funds away from the low charging tracker funds I was in.

This all seems a little underhand.

Why cant advisors just be honest.

Hence to say I have gone back with my original advisor as I trust him and not these people who pretend to be friends, cast doubt and then start to charge.

All our advisers are fully qualified financial advisers with industry standard qualifications. We ensure that all our advisers are qualified and knowledgeable in order to deliver the very best solutions to our clients.
View full review
#671618 Review #671618 is a subjective opinion of poster.
Hemel Hempstead, Hertford
Holborn Assets's reply to:

Holborn Assets - Investments Review from Dubai, Dubai

We are proud to offer clients regular bank busting returns on their investments, however, it is common knowledge that investments sometimes go up and sometimes go down.
#668316 Review #668316 is a subjective opinion of poster.
  • Personalised proffessional service
  • Professional service and honesty
Reason of review
Good customer service

Holborn Assets seem to have a lot of complaints on here and I have been directed to this site by my adviser who works with them. I have used him and Holborn Assets for at least ten years now and I have to say that I am very, very satisfied with them.

There was one incident where I thought that the fund advice I was given was dubious and I demanded a meeting to explain why my investment was suffering. I was met by not only my adviser but also a rep from the investment company and also one of the board members.

I have to say it was explained and dealt with efficiently and professionally. I took their advice and rode the storm, only a year later the fund recovered and I was on my way.

I have read a few reviews on here about Holborn Assets in Dubai and South Africa - where I am from - and I can tell you that there are some sad people out there that just want to destroy the competition in the most cowardly fashion possible.

My experience with Holborn Assets has been excellent, and also my friends whom I recommended would say the same.

My advice is meet with your adviser and ask him or her whatever is on your mind. Don't dismiss this company over a review on a site with a name like this. This is your livelihood you are dealing with.

1 comment

My "investment" with Holborn Assets is still 85% down after two years falling and the "advisor" I used I found out is a convicted felon in the UK. How can this lot employ a convicted felon? I rest my case....

Holborn Assets's reply to:

Holborn Assets - Endless cold calls to hawk their stock garbage

We do our best to ensure that people who request to be placed on our DNC list are not contacted. However, with an organisation as large as ours, some people still managed to get called. We apologise for any inconvenience.
#663020 Review #663020 is a subjective opinion of poster.
Reason of review
Cold calling

Great to see Holborn staff in here trying to paint over the damp.

Today I've had four missed calls from Holborns 'London' number. I had three unsolicited calls from them last week.

Each time I requested bluntly that they stop calling, but the calls don't stop. I was duped by this ilk when I first arrived in Dubai, and now have the pleasure of letting them lose me money for the next 18 years. Here's how they work. They look at your income and assess what the maximum monthly instalment is that you can sustain.

Then they lock you into 18-36 months of making that high payment. In return you get 'preferential benefits' like being able to take a month off when you're destitute. I've got a friend that works for one of these companies, and he assures me the first 18 months you're paying straight into the reps pocket as commission. If you're incredibly lucky, the funds they sell you will break even, and you'll just lose the exorbitant fees they charge.

Take the advice of someone that has lost over $15,000 with these jokers: you're better off investing in flea market pottery.

Unfortunately, as with all these anonymous reviews, the person cannot be held accountable nor be proven to be a reliable source.
View full review
#662437 Review #662437 is a subjective opinion of poster.
Dubai, Dubai

Contact Holborn Assets Customer Service

Mailing Address:
P.O.Box 333851 Al Shafar Tower, Level 15, Barsha Heights
Dubai, Dubai
United Arab Emirates
+9 714 457 3800
Contact Holborn Assets Customer Service
Holborn Assets's reply to:

Holborn Assets - Unable to provide basic information to questions listed below

When in doubt, we urge all clients to contact our customer service department who are always available to answer any queries or concerns you may have. All contact details are on our website.
#613383 Review #613383 is a subjective opinion of poster.
Reason of review
Poor customer service

How, when and from what source or sources did you acquire my details? including my contact details?

What? regulatory body or bodies are Holborn affiliated with, or subscribe too.

What? overall jurisdiction governs the activities of Holborn as it relates to the pensions side of the business.

If and when a UK pension is transferred offshore, what element of control does the client have? If ? the client wished to have it transferred back to the UK, is this possible? and is it subject to penalties?

Finally, It would be much appreciated if you can email me copies of papers I signed at our meeting.

Holborn Assets's reply to:

Holborn Assets - Investment Review from London, London

We deliver investments from some of the world’s largest investment houses which often deliver bank beating returns to our clients. Should you have any queries or concerns, please contact our customer service department who are always on hand to help.
#604389 Review #604389 is a subjective opinion of poster.
Reason of review
Not as described/ advertised

I received an unsolicited email from a business development manager and within the space of a few minutes a couple of follow-up calls. This person was trying to book me an appointment with a so-called UK qualified financial expert who apparently provides independent advice. This expert is apparently licensed to advise on investment and insurance products.

1. Very few if any Holborn Advisors would be qualified to advise on investments in the UK, this is a complete fallacy. Most only have the minimum level Certificate in International Wealth Management, a single module course from the CISI that anyone with half a brain, a few days study time and a calculator could pass. Many don't even have this.

2. Holborn Assets are not independent, they sell one white-label saving plan which they market under the name Holborn Assets Retirement Plan (HARP), and one lump sum investment product, which investors only get a choice of investing into 3 core holdings - their own broker funds. These products are both supplied by Royal London. Holborn receive volume override commissions on these products (they get paid more than all the other brokers) because they are tied into exclusive agreements. And they also receive a healthy commission on their own Old Broad Street broker funds of course - regardless of their appalling performance!

3. They advertise on the radio that they do not cold call. Cold calling for the solicitation of financial products is illegal in the UAE as they surely know this and yet still conduct telemarketing within the UAE and across the Global. I would like to know how they managed to obtain my private email address, my phone number and then contact me unsolicited?

4. If their financial salesperson is indeed a UK qualified expert, and intentionally making the claims above then he/she is actually deliberately mis-selling the public and also guilty of misrepresentation.

5. Holborn Assets like to slate all the competition saying they are the most professional, qualified, etc, etc, etc. They even contact clients of other brokers with misleading scare tactics, trying to disturb people to switch to them - this is hardly exemplary of the kind of "strong Christian ethic" they claim is at the foundation of their principles.

6. On the message from the CEO on their website, it clearly states that they are regulated in all the countries they do business in. This is again a total fallacy - they do not even have a license in the UAE where their head office is!


an Adviser who works with Holborn I sometimes read these comments and think there is no point in answering them because we all know who posts them. However, I simply cannot listen to this tripe any longer..

So, I shall answer your points in order one by one and then hopefully you; and the people you point towards this terrible site, will understand more clearly.


Qualified or not:

Of all the advisers within Holborn Assets ‘Most” (probably 95%) are qualified to give advice on UK investments, products etc. Those that are not qualified would not be allowed to advise you. They are most likely trainees or working within practices. They will have taken an entrance style qualification to get them on their way to full qualification such as FAIQ or a basic CISI paper.

If your initial contact is with one of these trainee or practice advisers then that would be purely for information gathering and they might advise you on elements of financial services that they are qualified for. Any other advice would be given to you personally by a fully qualified adviser. Also, that adviser would put that advice in writing and put their name at the foot of that advice with their own signature.


Independent or not:

This is wildly inaccurate – Yes RL360 are one of the companies Holborn represent and yes, we have a white label product with RL360. Firstly, this is because RL360 value Holborn Assets and understand that we have a commitment to giving the best advice available. Ask yourself, why would a company like RL360 tie their global reputation to Holborn if they were not completely satisfied with the levels of advice, competency and compliance? The HARP product is very successful but it makes up only a percentage of the other products recommended by Holborn.

Whether Holborn Assets gets paid more than another company on any product or services is debatable. All IFA’s will claim to have exclusive arrangements with at least one of the product providers. Some with Generalli, some with FPI and others with Zurich or OMI etc. It’s more down to the product providers than the IFA’s.

Any increase in remuneration to the company would be from the providers own margins or profits and would not increase the standard charges to the client at all. We have our own small fund range and we encourage its use however there are hundreds of other funds being recommended every year by Holborn Advisers. It is understandable that we may incentivise our funds use, just as any other company would with any other product they create. The point you are missing here is that if the fund is not suitable for a client, it will not be advised to the client.

Compliance would see to that in a heartbeat. Secondly, Holborn Assets also represents, Generalli, Zurich, Friends Provident Momentum, Brooklands and OMI; among a host of others, where they and we hold a license to do so. There is an almost equal spread across the board on the products advised from Holborn Assets. 3.

Unsolicited contact or not: Cold calling is illegal in the UAE and marketing of financial services products is always a tricky one for IFA’s globally. I cant answer where your details may have come from but I can tell you this, I personally have many clients that have praised the fact that a particular problem or challenge was brought to their attention and that we were able to satisfy that need for them. For every one that is happy there will be another that is not; clearly where you fall. However I would rather help one family by providing life assurance or other crucial products than have missed them altogether.

If you have everything in order – and I seriously doubt it – then carry on and ignore us. 4. Misrepresentation: See all the other replies I have made. 5.

Business and / or Christian ethics: Stating that we believe we are the most professional, most ethical company in the market place is not “slating the competition”, it is simply stating what we believe to be a fact. Just like any company in any industry we have a belief that we are darn good at what we do. Apple never became one of the richest companies on the planet by saying “we probably make fairly good computers”. They have belief in themselves just as we do.

And, if stating to a client that they are literally paying two or three times what they need to on a certain product or service is going against business principles (never mind Christian ones), then there is something very wrong with your view of business, financial services or just the world in general. 6. Licensed and Regulated: This one is my favourite – You obviously know where our office is so why don’t you pop over and ask to see our licenses (plural) for the UAE. Whilst you are at it, you could ask to see the UK FCA license, the Dublin European License, the South African license etal.

Finally, I highly suspect that these comments were written; like all on this site, by upset and disgruntled ex-advisers of Holborn Assets. It’s plain to see that there is at least a shallow understanding of the market place in your tone and the language used in your review. It takes a lot to fail at Holborn Assets, there is support both emotionally, professionally and where required financially. There are training programs, we pay for the exams that you claim nobody qualifies in, and there are splendid offices around the world and lots of other support programs.

If you failed with Holborn its most likely because you could not sell what you wanted to sell such as unregulated funds or high commission paying funds, you were unethical or you just hate being professional. Or maybe, you could not keep up with the examinations and qualifications required to maintain your position at the company. It is also possible that you interviewed with Holborn and were rejected and now you are facing stiff competition for your services. Either way, I think any potential client should meet with an adviser, visit their offices and even ask to see the license or the adviser’s qualifications and they can make their own minds up.

That goes for any financial advisory firm anywhere in the world, not just Holborn.

We have nothing to hide.


i cannot agree more with this post. Everything this shell looks to be they are not.

They are the worst and most dishonest in the world. I lost everything by trusting this Christian ethic and they won't even respond to my complaints.

They are liars plain and simple and the crooks that run it are set to disappear into the sunset. Never ever deal with these liars or trust them.

View more comments (1)
Holborn Assets's reply to:

Holborn assets scammers won't leave me alone

We work purely on referrals, so our consultants will only contact you if a friend or family member (who has become a client of ours) has recommended that we get in touch.
#602019 Review #602019 is a subjective opinion of poster.
Reason of review
Bad quality

I spend all day listening to radio adverts which say that Holborn arent like anyone else in dubai and don't cold call but keep getting pestered by some *** on the phone to transfer my pension into a qrop. This is EXACTLY what the advert is against!!!!

It was funny the first time but I now see they are more full of *** than deVere and a complete bunch of lying, two faced, untrustworthy salesman desperate to do exactly what they preach against.

Colleagues have already warned me that their investments have been consumed by terrible performance when the markets are at an all time high.


Holborn Assets's reply to:

Holborn Assets Dubai - cold calling

We do our best to ensure that people who request to be placed on our DNC list are not contacted. However, with an organisation as large as ours, some people still managed to get called. We apologise for any inconvenience.
#596773 Review #596773 is a subjective opinion of poster.
Reason of review
I do not like being cold called or for my data to be collected or viewed for inappropriate purposes
Preferred solution
stop cold calling or I will petition to make it illegal

I am currently seeking new employment and have utilised a well known UAE job seekers website to enter my details onto. I found out today that Holborn Assets in Dubai viewed my details and CV on the 15th February 2015, and then used the data to cold call me yesterday, 16th February 2015.

The company will be brought to task as I have raised a complaint with a number of UAE institutions.

Best to avoid any company that cold calls you, especially if they use this form of inappropriate behaviour. It is also wise to ensure that they are licensed to operate with the Dubai FSA or other centralised authorities.

Holborn Assets's reply to:

Holborn Assets Very Bad Financial Advice

We strive to provide a high level of service to our clients. We recommend the best way for clients to increase and protect their wealth, however, there will always be a certain level of risk when investing which sometimes doesn’t turn out the way you want it to. Our fully qualified advisers strive to deliver solutions that will garner the greatest returns for our clients wherever they choose to live in the world.
#588552 Review #588552 is a subjective opinion of poster.
  • Bad financial advice
Reason of review
Poor customer service

My experience with Holborn Assets in Dubai is very negative. They advised me to invest in a fund scheme and a pension with very high fees, both of which involved a locking money in for years and big penalties for withdrawing the funds.

The only reason they push these products is for large commissions. Due to the high fee rates being charged (up to 3%), they have to invest in more high risk funds to make a reasonable return. People who think that are getting a good service, don't understand how much more money they are losing from the heavy fees and commission!

There are lots of websites that have bed reviews for Holborn Assets - search for yourself. I blame myself for not doing a thorough check of their credentials.

To sum it up they are a talentless set of thieves.

Holborn Assets's reply to:

Holborn Assets - Commissions Driven Business

Before our advisers can deliver the trusted, independent financial advice we have become known for, they have to successfully complete our in-house training programme. Our training programme ensures that all our advisers are fully qualified with industry standard qualifications.
#554970 Review #554970 is a subjective opinion of poster.
Reason of review
Problem with delivery

I have recently returned to the UK from Dubai and can say this about ALL financial services companies in Dubai including Holborn Assets where I worked. They all want to sell you something that firstly benefits them.

The longer they sell you a savings plan for the more they earn..the penalties for leaving before you complete the term are huge.

They also try sell you more risky funds which again pay them a huge commission and when the *** hits the fan you are on your own. So glad to be back in England and making an honest living again...Steer clear and send your savings home and avoid all the sales *** you hear....

1 comment

What are you selling now? Carbon credits? You sound like a snivelling little ***!